Released on = July 5, 2007, 10:04 am

Press Release Author = Dr BR Natarajan

Industry = Marketing

Press Release Summary = Most Internet polls where you surf to a Web site and then
cast your vote with a click of the button are nothing but good for a few laughs.

Press Release Body = Few years back, Time magazine had asked visitors to its Web
site to cast their votes for the greatest men and women of the 20th century. When
the votes for the \"Warriors and Statesmen\" category were tallied every minute or so,
Mustafa Kemal Ataturk was often at the top of the list and also on tops in the
\"Entertainers and Artists\" category, as well as in \"Leaders and Revolutionaries.\"
Its possible that entire Turkey got up with red eyes after repeated clicks in Times
website.

A poll can be said to be representative of every one\'s opinion only when you can
calculate the probability of any given person being sampled for a poll. Since there
is no such probability function when people choose themselves to vote in an online
poll, the results reflect absolutely nothing. May be its time to replace the word
statistics by website polls in the famous quote Lies, Damn lies and Statistics.

In a news titled Bollywood Roots for the Taj, attributed to IANS Indo-Asian News
Service and published in Khabrein.info, Mangalorean.com, Monsters and Critics.com,
NewKerala.com, Daily News & Analysis (DNA), Kalinga Times, NowRunning.com, NEWSpost
India etc, it is stated that UNESCO is expected to announce the new 7 wonders list
July 7 in Lisbon Portugal\'s Benfica Stadium. This gives the impression that UNESCO
is closely connected with the new 7 wonders selection venture.

However, in Press Release No. 2007-66 Source:UNESCOPRESS 20-06-2007, it is stated
\"In order to avoid any damaging confusion, UNESCO wishes to reaffirm that there is
no link whatsoever between UNESCO's World Heritage programme, which aims to protect
world heritage, and the current campaign concerning "The New 7 Wonders of the
World".

The new 7 wonders campaign was launched in 2000 as a private initiative by Bernard
Weber, the idea being to encourage citizens around the world to select seven new
wonders of the world by popular vote. Although UNESCO was invited to support this
project on several occasions, it decided not to collaborate with Mr. Weber.

There can be no comparison between Mr Weber's overhyped media savvy campaign and the
scientific and educational work resulting from the inscription of sites on UNESCO's
World Heritage List. The list of the "7 New Wonders of the World" will be the result
of a private undertaking, reflecting only the opinions of those with access to the
internet and not the entire world. This initiative cannot, in any significant and
sustainable manner, contribute to the preservation of sites elected by this public.

In the light of above, public must wake up before and after the announcement of new
7 wonders list on July 7, 2007 at Lisbon irrespective of whether the Architecture of
Love Taj Mahal is in the list or not.

The author of this write-up Dr BR Natarajan is Professor and Dean at Birla Institute
of Technology and Science (BITS), Pilani Rajasthan which is one among the top
ranking universities in India today offering degrees in Engineering, Management,
Economics, Pharmacy, Sciences, Engineering Technology, Information Systems, General
Studies, Finance, etc presently at Pilani, Dubai, Goa campuses and in the near
future at Hyderabad campus as well as an array of work integrated learning
programmes for HRD of a vast spectrum of Indian corporates.







Web Site = http://www.bits-pilani.ac.in

Contact Details = Dr BR Natarajan, Professor & Dean, Birla Institute of Technology
and Science \"BITS\" Pilani Rajasthan 333031 India. Phone 91-1596-242210 Fax
91-1596-244183 Email: brnt@bits-pilani.ac.in